By installing and enabling some applications, you often unconsciously give away your privacy. Only on the basis of your location, companies can indicate where you will be, how often you look there and how long you stay. It's a business that blooms unconsciously "under our radar."
Does privacy still exist?
Do companies struggle for user privacy?
I do not think so. Only Apple is a company that loudly stomps when users' privacy is at stake. In the case of other smartphone manufacturers, it is in vain to look for similar reports. If necessary, of course, each company will respond to this and show how much it cares about users. However, nobody cares about it until the brand's image is shaken.
17 out of 20 applications sold data to a total of 70 companies
Companies know you thanks to the context and your routine
Apple requires appek developers to collect data anonymously. This means that the information must be spayed with names, names or other identifiers of a given user. The problem is that companies have a different solution – by collecting a huge amount of information they are able to create a user's portrait based on the context and its routine. Such extremely interesting data is definitely more important to them. The example given by NYT is Lisa Magrin – a math teacher who every day passes the same route from her home to school. Journalists could easily learn a lot about her lifestyle. Using only the location collected by the app, companies are able to determine the way we move, where we go or where we will most likely be … when we will be and how long we will stay there. The smartphone is with us everywhere. Almost everyone already has a GPS, so we are always "available for monitoring" at your own request. If we care for a bit more privacy, we can do at least one thing . Let's pay attention to what applications we download and what permissions we give them. Also, do not accept all the windows appearing thoughtlessly. Source