Apple is strongly mobilizing its strength to drive the sale of this year's iPhones. Will the company manage to get better results?
Unsatisfactory sale of this year's iPhones
Everything seems to indicate that in the last weeks the sale of new smartphones with the logo of a bitten apple was not satisfactory. If that was not enough, the company allegedly reduced the orders for the XR iPhone twice in the last month . In turn, Foxconn company dealing with the assembly of smartphones recorded a reduction of costs in the budget for 2019. Apple officially admitted that the iPhone XR is selling the best of all smartphones with the logo of a bitten apple since it appeared on sale. The problem is that such words do not interfere with the claim that sales for Apple are unsatisfactory and well below the estimated results and expectations of the group . https://www.gsmmaniak.pl/928992/apple-iphone-xr-sprzedaz-model/
Apple focuses on … marketing
Bloomberg reports that the Cupertino concern has announced an internal mobilization. Most of the confusion and work are reportedly being prepared in the marketing department. Some people working on the projects have been transferred to the marketing department. The aim of the changes is to focus the company on the promotion of this year's iPhones, ie the XS, XS Max and XR models. What does all this mean? Apple realizes that it is not good. At least a lot below expectations. Therefore, the company wants to start working. Apple intends to focus strongly on marketing campaigns. The company is to experiment with various strategies that have not been promoted so far. I am talking about handing out used smartphones in exchange for a cheaper new device. The price of the iPhone XR starts in this case from $ 449 after giving the iPhone 7 Plus.
Apple believes in change, but will customers buy it?
You can already see the small changes introduced quickly, even in copyriting . Apple focuses on the language of benefits that it previously lacked. The company therefore believes that it will help. However, will this happen? As always – the market will verify such activities.There is still hope for Apple in the period that follows. Holidays are conducive to better sales, so it's likely that it's enough to start marketing. In all other cases, it would probably be different. However, practically everyone notices that the easiest way would be to reduce prices, but Apple does not want to decide and probably nothing will happen at the next or later time. Source 1 , 2