In an interview for one of the sites, Apple said that the iPhone XR is the best-selling model since its debut. So he wins with XS and XS Max every day in terms of statistics.
Apple denies the rumors
In recent days, a lot of different information has appeared on the sale of this year's iPhone models: XR, XS and XS Max. All, however, had a negative connotation, because they talked about their poor sales. At least below the expectations and estimation not only of analysts, but also of the producer himself. Now, in an interview with CNET, Greg Joswiak, vice president of product marketing at Apple, said that the iPhone XR is the best-selling iPhone every day from the start of sales.
iPhone XR with cuts in production
There have been many reports over the last two weeks, suggesting a worse sale of new Apple smartphones. The XR iPhone was arguably the least efficiently dealt, and it was said that its production was cut to one third of the initially calculated number. This is really a significant reduction in sales expectations. In addition, recently there have been rumors about the second cut. To what extent they are reliable – at present it is not known. https://www.gsmmaniak.pl/928398/apple-iphone-zamowienia-obnizka/
It's just marketing, do I think?
It seems that the whole situation began to bother Apple enough that in the end someone from the company spoke about gossip. Some of them she definitely hushed. Since the iPhone XR is selling "so good", the idea for this kind of smartphone is not a dump. The problem is that Joswiak did not comment on the reports on cuts in the production of the iPhone XR, when he was asked about them and instead, turned everything into a positive message – this is called "first class" marketing. The truth is that Josvak's statement does not interfere with recent reports. Apple certainly established its better sale in the same way as analysts estimated much more popularity. The fact that cuts have been made in orders is one thing, and the fact that the iPhone XR is selling the best from the three is the latter. Taking all this into account, we can only assume that since the iPhone XR is selling well , but worse than expected … how "worse" is selling the iPhone XS or XS Max? We probably will not get to know the answers too quickly. Source