The iPhone XR was to be the Apple's "horse" in the budget segment. As it turns out, however, the idea of a "smartphone from a low price rack for PLN 3,500" was caught by not many people.
As Tim Cook provided during the presentation of new smartphones from the iPhone family, the XR model was to be the driving force of this year's and next year's sales of the new smartphone line of the Cupertino giant. It seems, however, that fairy tales about a budget smartphone, which costs more than many modern flagships, proved to be too ineffective for the production of this model to be at the level that Apple set up. For now, it seems that the sales bars for this model do not agree with those that were previously planned and drawn.
iPhone XR – sales below expectations
In short, the iPhone XR does not sell as expected . What's more – it sells the worst of all three premiere models, which is so surprising that it is the cheapest of the latest equipment – so it looks like what's most affordable and with the logo of a "bitten apple" is simply too little prestigious . Possibly too little exclusive. He folds as he calls, the facts are that and not others.Interesting is Apple's strategy to compensate for these losses and backfill the sales hole – the three main factories cooperating with the Cupertino concern, namely Foxconn, Pegatron and Wistron are to devote a significant part of their processing capacity focused on creating the XR model on production lines. .. iPhone 8 and iPhone 8 Plus . Yes, yes – Apple is counting on the fact that the equipment from two generations will make the bars quickly go up, and Tim Cook will run into sales success. In the case of Foxconn itself, the production of these two models is to be increased by about 25%, or, in terms of copies, about five basic variants of the "Eight" and the one with Plus.
Get ready for higher prices
It can not be denied that this situation is quite surprising and opens the gate for Apple to continue to raise prices for new iPhones . If the cheapest is selling the cheapest, why not sing for the premiere equipment even more. Apple followers will pay any amount for another iPhone and there are many indications that – using a political nomenclature – the glass ceiling in terms of valuation is still very, very far away . And these are not very optimistic conclusions. source