In the second quarter of this year, Samsung delivered fewer Galaxy S9 products than in the opening quarter, which has not happened so far. In addition, in the entire first half of the year, the new flagship sold worse than all predecessors in the last three years. In this situation, Samsung can … opt out of the Note series.
The evolutionary Galaxy S9
Galaxy S9 smartphones debuted with a great pump, as is usually the case with Samsung's flagship, but in this case, critical or unwilling votes were more than usual. A large part of the disagreements from various parts of the world claimed that the Koreans only reheated the cutlet without introducing anything revolutionary to the world of mobile technology. https://www.gsmmaniak.pl/823790/test-samsung-galaxy-s9-plus/ It is hard to disagree with such opinions. Samsung evidently put on the evolution of existing solutions. It is true that the company has not forgotten about new products, such as variable diaphragm or dual camera in Galaxy S9 +, but it's not enough to choose this model at the expense of a year older Galaxy S8 , especially with a large difference in price between these phones . Samsung also has the bad luck that before the premiere of Galaxy S9, the iPhone X went on sale, which was a real breath of fresh air after several years of drought for fans of the Cupertino giant, when Apple only refreshed its smartphones. Another strong counter against the Korean proposals was Huawei P20 Pro , with a triple camera and an impressive night mode. We can not forget about the many flagships from China, which usually do not stand out much from the Galaxy S9, but are also much cheaper. In this situation, I am not surprised by the latest report from the Korean The Bell, which talks about poor interest in Samsung's flagship brands .
Galaxy S9 shipments have dropped
It turns out that Samsung limited delivery of Galaxy S9 and Galaxy S9 + on global markets . While the first quarter of shipping reached 10.2 million copies, they dropped to 9 million in the second quarter. It is worth noting that the premiere (official and market) of devices took place at the turn of February and March, so in April-June, deliveries should increase, not decrease. This is the first such situation in the case of Samsung for years ! The best comparison will be Galaxy S7, which debuted at a similar date. Here, quarterly shipments reached 10.3 million and 15.6 million units respectively, so the difference is more than noticeable.
Galaxy S9 sold worse than its predecessors
When we add data for the first and second quarters, it turns out that the Galaxy S9 is less popular than all Samsung's flagship from the last three years:
- Samsung Galaxy S6 / S6 Edge – 23.5 million items,
- Samsung Galaxy S7 / S7 Edge – 25.9 million items,
- Samsung Galaxy S8 / S8 + – 21.2 million units,
- Samsung Galaxy S9 / S9 + – 19.2 million items.
At this point, it is worth emphasizing that we are constantly talking about shipments, not real sales. This means that millions of copies of Samsung smartphones have been delivered to stores and operators at the time. Nevertheless, these data really say a lot, because no salesman has any interest in collecting storage loungers. Since Samsung restricts supplies, the sale of flagships obviously does not go his way .
The Galaxy Note 9 and promotions are meant to save the situation
The recipe for the temporary shortness of Samsung will be regularly appearing promotions on the Galaxy S9. The Samsung Odkup offer dominates the Polish market and the return of part of the paid money – this type of shares leads, among others, RTV Euro AGD store , where you can collect up to a thousand zlotys for the purchase of the gold version of Galaxy S9 and Galaxy S9 +. It is true that the price reduction would be better, as in the case of the Galaxy S9 +, but given … what's in store. Samsung Galaxy Note 9 will also help in boosting sales, which will debut at the beginning of August, a few weeks earlier than its predecessor. I wonder if this plan will burn out, because the current information on the flagship with the stylus clearly says that it will also be an evolution, which Samsung could not sell Samsung with in the case of Galaxy S9. It's good that although its price will not increase. By the way, it is also said that the idea of abandoning Note line and assigning the stylus to the largest representative of the Galaxy S. series appeared at the Samsung board meetings. It is not known, however, whether this plan will be implemented. Source: The Bell , own study