This year's iPhone X will be much cheaper to produce. It gives us the opportunity to lower the price of at least one of the variants that the company from Cupertino will prepare. Is there a chance that this will happen?
This year's model, which is actually what?
iPhone X, iPhone XI, iPhone X (2018) – these are just sample names for this year's model. For now, we have no idea what Apple will adopt the naming strategy. The company abandoned the "nine" and jumped immediately to 10. Considering the fact that the company from Cupertino sometimes likes to simplify things … at the same time complicating others a bit, we can be sure of a new approach. iPhone X has set the future not only among products with the logo of a bitten apple, but how we are already aware – the entire market. So I am very curious what strategy Apple will take in this case. This is, contrary to appearances, an important marketing issue that may affect the sales results . Especially that three similar models are supposed to appear. https://www.gsmmaniak.pl/822138/miedziany-zloty-iphone-x-produkcja-sprzedaz/
iPhone X (2018) can be cheaper because …
Analysts suggest that material costs (MBOM) should be lower this year by more than 10%. We now know that the estimated cost of producing one copy exceeds $ 400. Some specialists indicate that this figure is slightly smaller. Anyway – it is still a high amount, which translates into a high final price. This year's iPhone X is to be a much better solution in this respect . It was calculated that just by 10% it will be possible to reduce the costs of the Manufacturing Bill of Materials.
"Maybe", meaning it does not have to ultimately. I believe that this is not true
The sale price of this year's model does not have to be lowered. It is possible that Apple will want to maintain its current level. What will the final decision of the Cupertino concern be? It is difficult to estimate at this moment. Personally, I believe that this will not happen – assuming that three models will actually go on sale. Then, the cheapest, 6.1-inch LCD screen will probably be in the price of the current, 4.7-inch iPhone, while the discussed 5.85-inch version will be priced at a slightly lower price than the currently sold "10". There is one more thing behind this situation, which is the introduction of the 6.5-inch variant with Plus. I think that this model will be sold in the basic version at the price of the iPhone X from 2017 or slightly lower / higher. I will really be surprised if Apple raised the price of the biggest smartphone over what is currently. I can be wrong here because the company is definitely capable of it. However – looking with common sense – the sales results of this edition would not be too crazy. Just look at the decent scores of "tens" to start thinking this way. And analysts have previously claimed that the sale of the iPhone X will be timeless . It did not happen and Apple must take this into account when planning the final price list. Source: DigiTimes , own study