From the new report on consumer attachment to brands, we can find out which of them are the most important for the so-called milenialsów. The results are not a surprise.

The latest report "Brand Intimacy 2018" indicates brands that are currently the most important for consumers. About 6,000 people took part in this study , which can be described as "millenials" (people born in the 1980s and 1990s). The subjects lived in Mexico, the United States and the United Arab Emirates. Not coincidentally, millennials are the most attached to Apple. The company undoubtedly took first place. Disney came in second and YouTube third. Further positions are Target and Amazon, Nintendo, Google, Xbox, Netflix and Whole Foods. We can immediately notice that there is not even Microsoft or Samsung in this group. Only Xbox is a pretty outlined brand from the giant from Redmond, which still counts among consumers. A group of people aged 18 to 24 was also separated among all respondents. Apple was again in this range , followed by Amazon, YouTube, PlayStation, Starbucks, Nintendo, Google, Netflix, Coca-cola and Walmart. It is not surprising that Apple, Amazon and Netflix have a high position due to the provision of equipment, services and content in a convenient format. Surprising, however, turned out to be YouTube for researchers. If a similar survey on users' attachment to brands appeared in Poland, the results would probably be completely different. In spite of everything, I think that YouTube would still occupy a fairly high position. Source: MBLM , MacRumors