The first beta of iOS 11.3 gave us some curiosity. One of the Apple applications has changed its name. This indicates serious changes within it. I wonder, however, what about the rest of the "iProducts"?

The future iOS update will bring a slight change at first glance – the iBooks application lost "and" in its name. From iOS 11.3, we have Books, for which Apple has big plans, which Bloomberg reports.

fot. MacRumors

fot. MacRumors

Books are to be thoroughly redesigned later this year. The application will get the "Reading Now" tab, the "Read Now" section, a separate section for audiobooks and the adapted look of the iOS 11 design shop. The store will be called the Apple Books Store and will get a simpler interface. Reports also indicate that Apple took on the modernization of the team creating this part, which also suggests future changes . It is possible that they will appear with the release of iOS 11.3 or iOS 12. Apple may again want to fight for the attention of users who use ebooks and audiobooks. While Amazon is growing in this category, Apple is just the opposite.
fot. AuthorEarnings, Bloomberg

fot. AuthorEarnings, Bloomberg

I want to pay attention to one more thing. Since iBooks lost "and" what is waiting for the iPhone and iPad in the future? Apple is more and more willing to abandon its iconic naming . iTunes and iTunes Podcats have been turned into Apple Music and Apple Podcasts. Actually, the first change that comes to my mind in this case appeared a long time ago. Then, from the iOS 5 version , the iPod application was changed to Music . A few years ago, we all thought that iWatch would be created. However, the company did us a trick and presented Apple Watch. This year's HomePod also draws from this pattern – we do not have "i" here, but it remained "Pod". Will the iPhone soon become just a "Phone"? I do not think it's possible in any way. Both the iPhone and the iPad are iconic brands that are known around the world. A change of name at this moment could only bring negative effects. Maybe one day it will change, but certainly not in the near future. HomePod, or Apple Watch are new product lines, thanks to which the company has the freedom to create their naming. The letter "i" is still important, but Apple is slowly moving away from it – at least in those products and services that it is not needed for. Source: MacRumors , Bloomberg , own study