The latest iPhones do not enjoy such interest, as has been speculated. This is clearly seen in the new survey and changes in the offer that Apple can introduce.
The company Cowen and Company conducted a survey, which shows that the number of people currently owning an iPhone and planning a change to a newer model is the lowest in the history of conducting this research (since 2013). At the moment, 80.5% of iPhone owners say they will switch to a newer model when the time comes. It would seem that this is a very high indicator. The problem is that it is the lowest value that has been recorded in the history of this study. For comparison, in the previous quarter, it was 87.6%. It is worth noting that the survey is conducted among the clients of American operators Verizon, AT & T and Sprint. It does not necessarily reflect the full picture of the situation of new smartphones. Probably the whole thing will clear up at the beginning of February, when Apple will publish the results of the latest financial results.The above information may also go hand-in-hand with the recent predictions of Ming-Chi Kuo analyst from KGI Securities. In the note for investors, he stated that the sale of the latest iPhones will not be as high as initially expected. The reasons for this situation can be found in the high price of the iPhone X, small changes in "eights" in comparison to previous generations and rumors about preparing a cheaper version of the "tens" with LCD screen for 2018. Source: 9to5mac , Fierce Wireless