The Japanese last year presented a few nice devices, but I can confidently say that Sony is currently experiencing a small stagnation. What should the manufacturer change to get back to the top? I have only one dream.
Sony is doing quite well, but not as good as we would like – or at least not as good as I would like it to. The Japanese showed last year Xperia XZ Premium and Xperia XZ1 and okay, these smartphones are good, but they lack one element: surprise . So what should Sony change in 2018 so that we can head our smartphones? In my opinion, one thing, but do not hesitate, if you think that there are more. https://www.gsmmaniak.pl/704570/sony-xperia-xz-premium-test-opinie/ In the past I had two smartphones from Sony – Xperia Z and Xperia Z2 . I praise both of them very much and I have a fondness for them. The overlay was fast, the updates bearable, and the camera did really decent pictures. I could not complain practically. Yes, these devices have grown old fast, but at least with dignity. I have no idea how it is now with Sony smartphones, because I have not had any in my hands for a long time (except an exhibition in the store), so it's hard to say anything . The mobile department of Sony, despite appearances, is balanced on the verge of profitability, which is very easy to cross and fall in the hole in which there is even HTC. Revenues dropped by 32 percent, smartphone sales fell from 33 million units to just under 15 million … and so on and so on. The basic thing that should change is design. No more "chocolate bars" – I am begging Sony, move the reader to the back, make the screen 18: 9 and leave the specification and your ideas for the camera as they are. And everything should be good, at least theoretically. The Japanese are suffering from the syndrome of an ugly duckling – their flagship may be efficient, but they are really ugly . Exactly the same as with the Google Pixel devices. The customer buys through the eyes! While this threadbare phrase has some meaning. We have already heard about big changes regarding the appearance of Sony smartphones and so far neither the view nor the noise. It is possible that in the case of MWC in Barcelona something will change, but so far I would not be so sure. However, looking realistically: Sony will not catch up with Samsung and will not catch up with Apple, there is no chance for that . The Japanese, however, have a huge experience baggage, are fast with updates and often price flagship smartphones cheaper than the competition. So what is missing here? I hope you know, because I do not have an idea anymore. https://www.gsmmaniak.pl/795512/sony-xperia-xa2-przedsprzedaz-opinie/