Despite the good sales of the HTC U11, the production of Pixel 2 for Google and the sale of parts of the mobile department in HTC is still bad. Profits are falling and are much lower than in 2016. Will HTC survive 2018?
At first glance it might seem that HTC this year has finally bounced off the bottom. HTC U11 turned out to be a really great flagship, additionally offering one of the best cameras in the world of smartphones. The money injection has also produced for Google Pixel 2 and the first frameless company – HTC U11 +. The last element of the puzzle is the purchase by Google of a part of the HTC mobile department. Everything indicates that the company has jumped on the right track, right? Of course, the result was a great September, which in relation to August brought more than double the profits. HTC caught a second breath and everyone was optimistic about the future. Until now, when the financial results for November 2017 hit the network. In short, there is nothing left from the increases, it is even worse than in November 2016.After a good September, October came, where the decline was already 6 percent. November is another 7 percent compared to the previous month, and compared to the same period in 2016, the loss is … 27 percent. More than a quarter less in the year when it seemed that HTC remembered that they once did the best smartphones with green robocik in the world. What does the future look like? Well, it probably will not be worse. New models are slowly entering the market, namely HTC U11 Plus – thin frames, great performance and even better camera, and HTC U11 Life – a rival for Xiaomi Mi A1, which is part of the Android One program. Only that … they do not have to sell well. According to the data that I found on the internet, the HTC U11 enjoyed a lot of interest, but mainly in native Taiwan. Despite the wide-scale advertising campaign in the West, he does not like the Samsung Galaxy S8 so much that I will not mention iPhones anymore. What do you think about the future of HTC? Is there still a place for them on the market? Source: androidheadlines