Motorola has conducted research on the most desirable features in smartphones. How much do users value a big battery and a good camera on a smartphone, and what is most important when choosing a new smartphone? Feel free to review the results.
The first conclusion that follows from this type of analysis is, of course, that there is no such thing as a perfect smartphone . Each of us appreciates completely different qualities – for some it is performance, for the other camera, and the third wants to have a large work space. What will Motorola tell us about smartphones as the most important device of our daily lives?
Smartphone in everyday life
A few years ago it was unthinkable for us to spend so much time staring at the screens of small computers in our pockets. Mobile Internet was not unlimited, except for high subscription rates. Compact cameras and those present in the phones share such an abyss that it seemed unlikely that most of the photos would ever print.But now the situation has changed and all the necessary for everyday living and working we carry in pockets and backpacks. Millenials generation (people born in a period when their adolescence was around 2000) is a social group that attaches great importance to the quality of their smartphone and they are able to pay for a better product . As we see in the above infographic, every fourth user is able to pay more for a smartphone with a better battery or large data space . As far as the first one is not surprised at all, the other I do not understand very much. In an era of clouds and midges that have at least 32GB of user space (minus the system of course) I can not imagine a situation where for one day (because I assume that in the evening you can rip all your files to the cloud or onto your laptop – All day recording in 4K) will fill the entire memory of the device. Let's continue. This is a pretty interesting case, I'm talking about the infographics of course. Almost half of users want to have smartphones made of metal . What do you think are top devices made this year from material other than glass? Well, that's the case. Either the other manufacturers have noses in the users or the research group was very specific. Another desirable feature is the large screen resolution (whatever that means – FullHD, 2K?), Long battery life and a good camera. Here, Motorola's research is unlikely to uncover America – in fact, all new smartphones should be equipped with them.
What are the features we value in smartphones?
Another infographic is probably a picture of the ideal smartphone, although of course this does not exist – it is too individual an issue. So it comes out that the perfect device would be a BlackBerry smartphone with a large battery ? Such an association led me to look at the picture below.
Let's continue. Three out of four users want their smartphone to have premium features – whatever that means. I suspect it's a good performance or a great camera, but it's quite an individual issue again.
It's the last, we're nearing the end. 55% of people think that smartphones have a significant impact on their quality of life . Here, in principle, I can not disagree – I am surprised that so many people of this influence do not notice. In my opinion, it's a device that makes life so easy – it allows you to work remotely, interact with friends, access knowledge resources in the world and make it possible to capture everyday life. And I think it's worth those few hours staring at the screen. What do you think about the impact of smartphones on your life? Did they make it better?