Huawei is producing better and better smartphones, but it has problems with their naming. What connects Huawei Maimang, Huawei Nova 2i, Honora 9i and Huawei Mate 10 Lite? You will find out by reading this article.
Huawei Mate 10 Lite , Huawei Mainmang , Huawei Nova 2i and Honor 9i . You know what? Well, it's exactly the same models, only intended for different markets. If I'm really deep in your smartphone world, you'll spend your morning coffee in the RSS reader or a traditional tech portal round, and in the evening, instead of the new episode of the series, you'll pick up your first test results on YouTube, you know Huawei It recently issued the same device under different names depending on the country of destination. Can you get lost?
The mess in the Huawei naming
In my opinion, it is very easy. As an example, I will take my favorite bunch of words in the name of the phone Huawei has served us right on our home market. Huawei P9 Lite Mini, because it is not in my opinion a bad smartphone. On the contrary, it's a very nice device to compete with, for example, Xiaomi Redmi 4A. It costs only 699 gold at the moment, and although there is no strongest specification for this price, I would recommend it to a colleague looking for a smartphone for 700 zlotys.I'll drag the topic. You know what this model is called in Europe? Huawei Y6 Pro 2017, Huawei Nova Lite 2017 or just Huawei P9 Lite Mini. In the past, Samsung used it, but luckily for myself and for the customers in the "naming department" (I'm not sure who it suits, but probably someone from the PR) came to the conclusion that the transparency of the offer is a better idea. What is the effect? We have four product lines and everything is clear. Galaxy J is cheap and basic, the Galaxy A has something in the flagship – the S series, but at the same time they are cheaper, and the most demanding is the Note model.
Transparent offer in flagship shelves?
In the top shelf of the Chinese giant has so far ordered and ordered. So we have the flagship P series and even more flagship Mate smartphones. So where is the problem? It is in the end of 2017. Huawei Mate 10 Lite will go to Poland and will be an interesting phablet in the average price shelf. This is good news, because when I was looking for a phone for myself, this lack was clearly seen in the Chinese offer. But in other markets is known as: Huawei Maimang, Huawei G10, Huawei Nova 2i or how we learned today Honor 9i in the Indian market. For what?All have a marketing strategy for a particular sales market. If there is a good sale of Mate, it will be Mate. On the other hand, if the Huawei G model was a hit somewhere, someone might be tempted to "succeed". Huawei Nova is a well-priced medium? We'll call him that. Or perhaps the market standards require strong and memorable names – great, we'll give them Maimanga (by the way, I think it's a great name). What do you think of this marketing approach? Would not you prefer to know what to expect after a particular model by looking at its name?