Tonight, all eyes were on Cupertino. The launch of new iPhones for a few years does not stir up any emotions in me. Why? The reason is really banal.
This evening, two important events took place at Steve Jobs Theater tonight. First, it's obviously the launch of the iPhone 8 and iPhone X, iOS 11 and a few other new features. The second, less important, is the inauguration of Apple Park, a huge campus with an apple logo that has been around for years. Of course, I watched this event. The problem is only that this premiere, in spite of its high presence in all media, does not give me practically no excitement. https://www.gsmmaniak.pl/748238/iphone-x-edition-iphone-8-plus-nowe-smartfony-apple-cena-i-specyfikacja-zdjecia-porownanie/#pid=wd
The reason is simple
Over the last few months, I have tried to find the reason why this is so and finally got to the bottom of the case. I do not think that the iPhone is bad – it's a good piece of mobile equipment, whether it's someone like it or not. Personally, I like their design (though not always) and some solutions such as a great camera, but after a few attempts I will simply not find out about iOS and the entire apple ecosystem – there is no way of doing so, mainly due to the pre-imposed constraints. with personalization. But what makes the Apple conferences part of the rejection and make me look completely cool at these events is a "fantastic" marketing slurry, which is being served every year with ever greater sophistication. Do not get me wrong – it's great that news is up and running, and Apple products are expanding. Personally, I can not stand simply inflated adjectives like " fantastic", "revolutionary", "excellent", "unique" and many others that appear on the scene every minute. This is of course a prepared, programmed vision of how Apple wants us to receive new iPhones and all Cupertino products. Well, it may irritate me, it may irritate you, but it looks like it … it just works. Numbers and statistics do not lie. On the scene was also the slogan that falls every year – we are faced once again (surprisingly) with "the best iPhone in history". Allow me to overlook the embarrassing presentation of emoji and focus on such issues – it shows that iPhone aspires more to a toy than a device for work and play.
It still sells
iPhone 8 or jubilee iPhone X Edition is a really cool device worth noting – hard to deny this. But it is not revolutionary (at least not as much as they think in Cupertino) against the background of competition products – I can obviously be wrong , and you may have a different opinion from me. Two things have really moved me from my chair during today's presentation: the quality of mobile photography from the new iPhone and the price of the X model. For the stronger version of X we will pay in Poland … 5729 gold, which is absolutely absurd for me. This, however, will not prevent Apple from selling hundreds of thousands of new products …