Pekka Rantala from HMD Global is pleased with the sale of Nokia smartphones. The director of the Finnish marketing department stated that the number of copies sold was already counted in millions. It's a success, but I would not be able to celebrate in the Finnish place, because there are still a lot of work ahead of them.
Nokia's return to the smartphone market was announced in 2015, and a year later the Finnish HMD Global acquired the rights to this legendary brand. A few months later it debuted with Nokia 6, and on MWC 2017 joined Nokia 3, Nokia 5 and refreshed Nokia 3310. Next month we had to wait for these phones to come out and the flagship Nokia 8 was unveiled less than 3 weeks ago. As you can see, the HMD needed a year to get the word (the promise of Nokia's return) to become a body (smartphone launches for global sales), which was not quite what everyone liked, and especially those who were skeptical of that return from the very beginning . This was especially noticeable when HMD Global was called a "Chinese company" and the Nokia smartphones "Chinese", of course, in a negative sense. The problem was further complicated by problems with the availability of new Nokia, and especially with Nokia 6, which hit the market with a noticeable delay, and not the best reviews of Nokia 3. This model perfectly sums up Paweł – in his test of Nokia 3 we can read that "sentiment is Not enough to buy this phone "because" how could spoil the optimization of pure Android? " In the meantime, it turns out that, despite clear defects and increasingly serious doubts, the new Nokie sell quite well.In one interview, Pekka Rantala from HMD Global stated that his company is very pleased with the sale of Nokia's Android smartphones. The number of copies sold is already in the millions , and when we add classic phones, it's tens of millions. The interest is so big that the manufacturer has problems with ensuring continuity of supply, although he tries his best to avoid such situations as often. Can selling "millions of Nokia smartphones with Android" be called a success? The number given by the head of marketing is not very specific, but since India alone booked a million pieces of Nokia 6 itself, we can calmly talk about a really warm reception of the returning Nokia . It is worth remembering that global sales started in mid-June and not in all markets, so this result was achieved in less than three months (plus sales of Nokia 6 in China since the beginning of the year). And that is just the beginning, because soon will be the first customers will soon reach Nokia 8, and HMD Global plans to further expand the portfolio. As you can see, the power of the legendary brand has proved to be big enough to make sure Nokia's sales of smartphones are satisfactory to the Finnish. However, it is only in the future to know whether HMD Global will be able to use this fuel effectively to join the world's largest producers, because it is a very long way to go. So far HMD is doing everything to make the new Nokia associate with the old Nokia and let it show the cooperation with ZEISS and care about the quality of the phones (even the cheapest Nokia 3 is in this respect above average). Now the Finns must reasonably broaden their offerings and keep up with the word , for example on the fast updates to the new Android versions and regular security updates. Anyway one thing is certain – HMD Global still has a lot to do and more to prove. Even the high reputation of Nokia may not be enough, if somewhere on the way the Finns begin to commit disqualifying mistakes. Broadly understood competition is not asleep, and the smartphone market is starting to crack at the seams, so if Nokia falls back on this field, then this time little one will cry . I wish all the best, because every competition is a good competition. Source: Nokioteca , own elaboration