BlackBerry has momentarily disappeared the specter of total oblivion after being bought by Chinese TCL Communications. So far, however, has shown only poorly priced medium – BlackBerry KEYONE and several budget models that did not hit Poland. Will we be able to see the true flagship of the BlackBerry stable?
What is lacking of the BlackBerry is a real return to the market leaders? You will answer that basically … everything. And for the moment you will be right. The company does not do well, and their last model, the BlackBerry KEYONE had problems with the falling screen. It does not affect the image well. In my opinion, at the moment the company has two options. The first is to focus on the attack on the middle shelf, just as Nokia did. Maybe they are not the most cost-effective smartphones on the market, but as I wrote in the article about updates of Nokia 5 and Nokia 6, they make up very quick release of security patches. I also mentioned that BlackBerry is very good at this. I think a large group of consumers are beginning to realize that the specter of data loss in the present day is becoming more and more clear. The last hacking attack using ransomware WannaCry proved to be quite effective and was heavily broadcast in the media. Here I see a niche for always associated with the safety of BlackBerry phones. The release of a reasonably priced and well-made smartphone, which does not necessarily shock the specification, with emphasis placed on the ergonomics of the interface and the security of user data, could be a sales success. The other way is to premiere and promote the device, which is most lacking in the BlackBerry. They do not have a top-notch solution. The last such device was the BlackBerry DTEK60. The smartphone was based on the top-of-the-line Snapdragon 820 processor supported by 4GB of RAM. The image was presented on a 5.5 inch WQHD AMOLED display. Specification was not a problem.What did he miss? He was released late, clearly after other flagships equipped with such specifications, and the valuation was not too good either. It seems that big touch screens are not what the brand's fans are (or are currently) hiding. The BlackBerry KEYONE, or even the previous, BB 10 Blackberry Passport is definitely better. In my opinion, the company should go in that direction. Devices with a physical QWERTY keyboard have always been associated with BlackBerry. And that Passport was very well received because it had something innovative in it. With its almost square design, it stands out in the market, and as a trackpad, the keyboard was new to the market. Meanwhile, the BlackBerry DTEK60 was just a slightly improved version of the Alcatel Idol 4S with another logo on the back. No fans were waiting for it. I do not know if I would now decide to go back to the physical keyboard , but I know some people who have not long ago abandoned this solution for fully touch-sensitive devices. They used the BlackBerry Classic every day, and they praised it very much. The main drawback of the phone however was the system. And in principle not the system in itself, but lack of support from the developers of the application. I think the problem was similar to Windows Mobile. It used too few users to make it cost effective to write to it. And lack of application led to the abandonment of the device. At this point, BlackBerry is the manufacturer of many, and their current models are not interesting at all. I would like to believe that the producer will rise from this crisis because of his time doing really great equipment. You could say what the Nokia phones are. They were solid and trustworthy . What do you think about the future of the BlackBerry brand? Will the company be able to show the device that will make you willing to reach for wallets?