Samsung may be pleased with the results achieved in the second quarter of 2017. Koreans earned $ 12.7 billion. That's almost 73% more compared to the same period in 2016. Nothing just applauds, because it's not a big feat.
For Samsung this is the best result ever. What contributed to such success? The financial results obviously cover all the electronics industries in which Koreans are present. But let's focus on the mobile market. The manufacturer claims that the Samsung Galaxy S8 and S8 + models have sold better than their predecessor, the Galaxy S7, in almost every sales region. The fact that more customers have decided on a larger model this year than the previous year has also affected the revenue. The interest spread about half way through. Income is also somewhat seasonal, due to Samsung's publishing cycle . In the first quarter, revenue was nearly 20% lower due to the marketing costs associated with the launch of the Galaxy S8. Now Korean people are also expecting a decline, due to the similar cost of promoting Samsung Galaxy Note 8.Personally, I think the costs will be higher . Everyone in the industry remembers last year's flagship in the Note series. In order to obliterate this impression marketing professionals will have to climb to the heights of their capabilities, because somehow I do not want to believe that Samsung will decide to fight for the customer price. On the contrary, it seems that Galaxy Note 8 will be the most expensive flagship in the history of the manufacturer. At the time when the biggest rival is letting the device out for $ 1,100 – because it costs the iPhone 8 – Samsung does not have to save much. And so Note will be cheaper – but is it also interesting? When finalizing Samsung's financial situation , it should be borne in mind that in the mobile sector Koreans earn not only smartphones. Samsung has quite a strong position in the tablet market and is basically a monopoly as a maker of AMOLED displays . In addition, he makes money by sharing his patents with other companies. Source: Samsung Newsroom