For ongoing Thorsten Heins told the conference that RIM will no longer be known by the current name. Today, Research In Motion has adopted the brand under which previously sold smartphones. BlackBerry. These changes also have ticker symbols. Depending on the market, it will be BBRY and BB.
One brand. One promise. Our customers use BlackBerry, our employees are working for the BlackBerry. Shareholders are the owners of the BlackBerry. – Said CEO
Good decision. Very good decision. The uninitiated probably had no idea that BlackBerry smartphones produced by RIM. Insiders know, but often wondered why the manufacturer overly complicate your life. Now it will be easier.