ZTE's CEO claims that soon his company will sell as much smartphones as Apple and Samsung. This is an ambitious plan, because ZTE is not even in the top five.
ZTE Mobile Devices CEO Lixin Cheng announced in an interview with CNBC that ZTE will soon be competing in terms of smartphones sold on a par with Samsung and Apple. This is a pretty daring plan, especially since ZTE is not very popular in Europe yet. However, not the whole world lives in Europe. In 2016, ZTE ranked sixth among smartphone manufacturers in the world. Very good result – I would not suppose ZTE would be in such a respectable circle. Even more surprising is the fact that Oppo, who sold 77.3 million smartphones, ranked fifth.ZTE has certainly been less successful, but the number of devices they have sold (100 million) has also included modems and simple phones (eg for seniors). But when does ZTE equate sales with the American and South Korean giants? Referring to the words of the president – in a short time. A good chance to change the ranking for ZTE may be the change of technology from 4G to 5G – the manufacturer is heavily investing in this area. Thanks to their technology LTE smartphones are designed to be adapted to its operation. How much does ZTE have to increase sales to meet its goal? In this case numbers are even more impressive, because to catch up with Samsung's leader, the manufacturer would have to increase sales at least five times . We can only assume that achieving such a result will take years. Source: CNBC