Initial results for the second quarter may not be for HTC best, but the Taiwanese have reasons to be satisfied. All this thanks to the HTC U11, which was warmly welcomed by the market and earned a profit for its producer in June. I hope this is just the beginning of a great HTC return.
HTC has long been unable to find an effective recipe for the crisis that hit the company a few years ago. The Taiwanese tried to save in many ways, but none of them helped. Last year I thought it was finally done, and the great HTC 10 would pull the manufacturer out of the hole, but that did not happen. I'll openly admit – I thought it was over now, and HTC would disappear from the market or be taken over by someone (there was a lot of interest from ASUS). The bosses of the company did not think of capitulation, and they all pointed out that they were right. There was a spark of hope that could help HTC return to the game . HTC has not yet released the official financial results for the second quarter of this year, but according to preliminary calculations, the company recorded a 14.5% fall in revenue during this period. Particularly fatal were the months of April and May, where the falls were two-digit. Meanwhile June brought a surprise that few expected: 8.4% revenue growth . This is the HTC U11, which was launched this month for international sales. Some time ago, HTC chief revealed that HTC U11 sells much better than its predecessors, and even the Taiwanese were surprised by this, resulting in small problems with demand. As you can see it was not a streak , and the authentic joy that many fans share with the brand. I tested the HTC U11 and I'm not surprised that it met with much interest. It's not the perfect smartphone, but as you can see fit into the tastes of more customers than its predecessors. I hope this is just the beginning and HTC will come back to the game because it deserved it. Source: Telecompaper