According to UKE's "Report on the state of the telecommunications market in Poland in 2016", there were 55.5 million SIM cards at the end of 2016, the number of SMS messages dropped, and the operators generated a total revenue of 16.7 billion PLN, which is 2.7% lower than a year earlier.
The Office of Electronic Communications has just published the annual "Report on the state of the telecommunications market in 2016". According to data from this study, since 2014, the number of active SIM cards has been declining steadily. At the end of 2016, operators recorded 55.5 million SIM cards and this figure was 2% lower than in the previous year. Nearly all operators have experienced the effect of the anti-terrorist law introduced from July 2, 2016, which imposed the obligation to register pre-paid cards.The lower number of active SIM cards in the market has translated into a decrease in the number of SMSs sent . In 2016, Poles sent 50.2 billion text messages, compared to 51.9 billion in 2015. The reason for less interest in text messaging is the growing competition in the communications market such as instant messaging, social networking, email and more. Sent via the Internet. Despite the drop in sent text messages, the data in the report indicate that Poland is still above the average in the selected EU countries, using 83 short text messages per month. The average for selected European countries is 19 messages lower and 64 messages per active user. According to the UKE report , the total number of roaming SMS messages is systematically increasing . Subscribers to Polish networks using foreign operators have sent 639 million SMS messages in 2016, 6.5% more than in the previous year. The increase in the number of messages sent is likely to be affected by the lower cost of using roaming telecommunications services. The growing popularity of social media based messengers does not bother the development of the MMS market. Sending multimedia messages is gaining popularity every year , mainly because of frequent inclusion by operators in the package of services not included in the fixed monthly fee. In 2016, subscribers posted 1.039 billion messages, up 40.6% from a year earlier. The statistical Pole in 2016 sent 27 MMS messages to 19 messages a year earlier. The decline in the number of text messages sent is one of the reasons for several years of declining operator revenue . This trend was also confirmed in 2016. Operators achieved a total revenue of PLN16.7bn, ie 2.7% lower than a year earlier. The full content of the UKE report will be found here . Source: press information.