Razer is a well-known brand that manufactures hardware and accessories directly for gamers. It turns out that Americans would also like to conquer the mobile market – not only by smartphones, but also by a specific platform. Can such an idea at all have a chance of success?
On the occasion of the opening of its first fixed-line store in Hong Kong, Razer CEO Tan Min-Liang announced that his company would like to create gaming smartphones and a dedicated platform for mobile players. Razer's boss did not tell us exactly when we would see the news. The Greens, however, see for themselves a huge field of play that has not yet been developed: yes, we have already seen various original smartphones reminiscent of falling to the PlayStation, but the Sony Xperia Play has never become a sales hit. On the other hand, Razer's decision may not be so stupid at all. The rapid development of Android as a gaming platform is generating revenue for the first quarter of this year: Green Robotics earned $ 5.3 billion in revenue, an increase of 83% over the same period a year earlier. Smartphones with budget shelves also allow for more on the same issues than just a few years ago. Last but not least, Razer knows more about how to get around it. The brand is owned by Ouya and also acquired Nextbit . The first company creates accessories for gamers, and the other is the same smartphones. But I wonder, what target group will Razer direct its hardware: certainly the largest sales will be among the youngest users. To be honest, I'm really curious as to how the Razer's first "gaming" smartphone will look and how this manufacturer will make the predecessor errors unlikely. Source: SCMP