According to the just published by the Central Statistical Office report "Connectivity – performance in 2015" shows that last year 400 Poles sent 52 billion SMS messages, an increase of 404 million text messages more than in 2014.
In terms of the number of sent SMS messages per user Poland is still above the average for EU countries. The average user Polish mobile network in 2015 he sent 83 text messages per month, with 68 SMS messages in other EU countries. Data published by the Central Statistical Office indicate a reversal of the trend and the systematic increase in the number of sent SMS messages in Polish mobile networks. Since 2012 among domestic users again increased the popularity of this channel of communication. According to the report, the Central Statistical Office in 2015 the Poles 52 sent 400 billion short messages, which means that a single subscriber sent on average 931 SMS messages, 28 more than the year before. Growth is visible despite the decrease in the number of subscribers. As of the end of last year Polish mobile networks recorded 56.3 million users, which represents a decrease of 2.3% compared to the same period in 2014.GUS report shows that the growing popularity of instant messaging based on social media only temporarily affected the interest of using the SMS service. This is also confirmed data on the number of sent MMS messages. In 2015, mobile network users sent a total of over 740 million multimedia messages, or about 213 million more than in 2014. The average Pole in 2015 sent 13 messages MMS, ie. About 4 more than the previous year. Marcin Papiński, Director. Development at Infobip, said:
The report GUS is the second after the report UKE document this year, which indicates not only to stop the downward trend in terms of the number of sent text messages, but also shows the increased interest in this form of information transfer. Both reports indicate that they do not meet the scenarios in which mobile applications displace SMS communication. I think that SMS is still for many users remains one of the main channels of communication, which shows the growth of interest in this service, despite the decline in the number of subscribers. The advantage of SMS is the speed of getting information and which today is very important, its security. SMS services market in Poland is still growing rapidly and has a high growth potential. This also has a growing interest in SMS marketing companies and institutions, as a text message marketing is still the best tool to reach customers: effective, not classified as spam and well appreciated by the audience. In addition to marketing, SMS are used successfully in mobile banking, purchasing systems, the notification of threats or communication between the office and the residents. So widespread use of short text messaging makes communication SMS for a long time will be a tool, very popular and having a future. A big question is just how statistics sent text messages will require registration of SIM cards introduced by the so-called. anti-terrorism law.
The report GUS "Connectivity – performance in 2015" was developed based on the results of statistical surveys, using administrative data of the Office of Electronic Communications, as well as data from the European Commission and the International Telecommunication Union (ITU). The full report GUS can be found at this address . Source: press release