The increase in expenditures for the purchase of a smartphone, tablet or laptop plans this year, only 13% of consumers. It's about 1/5 less than in 2014 – according to a study by Accenture on a group of 28 thousand. respondents from 28 countries, including Polish.
Nearly half of those surveyed by Accenture consumers of the European Union has a tablet. Similarly, on a global scale. In Central Europe, the saturation of tablets is slightly smaller. His having declared 41%. In Poland the figure is 37%. Interesting conclusions derive from the statements of the respondents purchase. This year, 24% of respondents in the European Union intends to buy a new tablet. Among respondents from Central Europe such a declaration has made 21%, Poland 20%.
Poles are satisfied with smartphones
The survey shows that the global saturation of smartphones is high (80% of respondents from all countries declare to have a smartphone, 75% in Poland), and causes less than before consumers' interest in buying new equipment. The plan to purchase a smartphone this year declared in the survey Accenture 48% of respondents, an increase of 9 percentage points less than in 2014. With the declaration 47% of respondents indicate that they are satisfied with the currently used smartphone and do not intend to replace the device with a new over the next 12 months. in Poland, 40% of respondents reported buying a new smartphone this year. Similar to that on a global scale is formed in Poland, the level of consumer satisfaction with currently owned smartphones (45%).
The demand for mobile devices is maintained in Poland and Central Europe at roughly the same level, but it is lower than in Western Europe. Polish consumers do not have an urgent need to replace the equipment with new, especially for smartphones, as more and more people full advantage of the capabilities of their devices. This is similar to the trend observed in the tablet market a few years ago, where product life lengthened due to the lack of significant advantages of new models and sufficient functionality devices even 4-year-old. This extends the cycle of equipment replacement. Smartphones effectively replace the tablets, because they often are offered with screen sizes of more than 5 inches, which usability persist tabletom.
– Slawomir Lubak, Managing Director of Accenture Communications, Media and Technology in Poland. Interesting findings from the study relate to the preferences of Polish consumers when it comes to the most frequently chosen brand of smartphones. Most devices are Samsung, Sony takes second place, and third Nokia. Apple is only in fourth place. For comparison, in terms of global brand Apple takes second place.
Internet Things increasingly popular
With Accenture research shows that growing consumer interest in devices other than the smartphone and tablet, connected to the Internet (IoT). Globally, 13% of respondents declared this year the purchase SmartWatch (7% in Poland), 13% intend to buy electronic wristbands to monitor training (8% in Poland), and 8% will acquire the device to play virtual reality (3% in Poland) . Respondents pointed to the significant barriers to the development of demand for IoT devices, which include concerns about data security and privacy of users, as well as the high price of devices currently available on the market. common challenge, both on regional markets as well as globally, for the dissemination of IoT devices is to protect the privacy of users, simplify maintenance and reduce the price. As significant barriers to 62 percent. Accenture surveyed mentioned the high purchase price of IoT devices, and 31 percent. – Concerns about invasion of privacy in their use. In addition, the market for Polish important factors influencing the decision to wider use of IoT devices are network reliability and availability of infrastructure. While the cost of access to the Internet, especially the mobile in Poland is among the lowest in Europe, so much in terms of network reliability and availability of wired infrastructure, we have a lot of catching up to do. In Poland, for the rest of Europe, for a greater barrier to the use of IoT devices it is considered a safety issue. Given the availability of infrastructure and the customer experience, IoT solution providers and telecom operators providing infrastructure should think about partnership and build a collaborative relationship and solutions for end customers, so as to provide more innovative services and better customer service. Service providers can become platform for solution providers IoT (as well as other providers of complementary services), providing not only communication services, but also blocks or functional modules and service management infrastructure, thereby creating an ecosystem strongly tying partners and end customers.
Payments closer to the heart
Conclusions from the study Accenture concerning the use of mobile solutions in the financial services point to the growing demand in this field. 18% of respondents from all countries benefit, and 32% plan to use mobile payments this year. Similar in Poland: 12% of respondents declared that they use, and 33% plan to use mobile payments.
The growing popularity of mobile payments in Poland due to the very good acceptance of new forms of payments by consumers in our country, such as contactless payments. Poland is in this respect at the forefront of the world. A possible barrier to the development may not be so new or unconventional methods of payments, standardization, ease and speed of use in a particular situation.
– Slawomir Lubak, Managing Director of Accenture Communications, Media and Technology in Poland. Accenture also examined consumer attitudes towards technology companies, telecommunications and other service providers (eg. Bank). In Central Europe the leading position in terms of customer trust occupy telecommunications companies. While in Poland the strongest confidence enjoy banks for 18% of respondents banks are institutions of supreme confidence. Highly ranked ranks as Google and Allegro, 11% and 9% of respondents from the Polish. While telecom operators have enjoyed much less trust of customers in Poland and the region – Orange 7%, Play 5%, T-Mobile 5% and 3% of Polkomtel. So good position banks in terms of confidence in our country is not a surprise, a similar level of confidence there is in Europe or globally. Interesting is however high position in the ranking of Poles trust service providers OTT (Over The Top), both global (Google), and local (Allegro). It exceeds the position of telecom operators, which is all the more surprising that domestic operators often claim to be a trusted service providers, but this is not reflected in the perception by potential customers. Poland in this respect differs from region to region (Czech Republic, Slovakia, Hungary), where telecom operators enjoy similar or greater confidence as the provider OTT, and thus may have facilitated the way to offer additional services, where trust, the overall preference and perception of the brand the customer is important.