It is well known that Windows dominates the PC market, has an 90% share, and rather enjoys a stable situation. The situation is different in the market of mobile devices, here is what Microsoft does not boast, because as they say-have yet to think about this business. The calculation is simple, in comparison statistics of all Windows operating systems (PC + GSM) has a 14% share, to be drawn from this conclusion? Once again-very simple – despite the fact that mobile devices such as tablets displace the computer market, it is the second market is still closer to the giant from Redmond. However, the question remains why talking about 14% and not about the number of dominant market? Sunday lasts conference organized by Microsoft – Worldwide Partner Conference 2014 (WPC 2014). This is where Kevin Turner, director of operating systems Microsoft said that the world is changing, and their temporal activities must be measured from the perspective of the larger market – GSM market. Also found that this is a very good opportunity for the development of the business, but it requires a re-approach.

The reality is the world's shifted, the world's evolved. We now measure ourselves by the total device space. We have a much bigger opportunity than we've ever had in the past to grow our business, but we have to rethink how we look at our business.

It is the market of mobile devices is leading the mainstream of today's technology, he suggests that the world needed a solution, and in the end it verifies the market today business based on new technologies. Therefore, the PC market is completely dependent on him. Such a move from Microsoft seems to be necessary, it can cover up to the downward trend of computer, and maybe to cover up the low value of the Windows Phone competition, and perhaps as Kevin Turner says about correct, a new categorization of the market and the company's motivation Microsoft? Surely the argument is the fact that the next edition of Windows to be uniform for all devices, regardless of segment. Statistics show that there is still much to be done, and the information above imply that Microsoft does not cancel its proprietary system, on the contrary, it is associated with high hopes. What will Microsoft's new look? We know that for sure will change, however, is still waiting for an answer, what? Source: PhoneArena