The modern smartphone is not only an object of everyday use – some of them are also small beads of industrial design. Beautiful objects over which the sweat of his brow przesiadywały entire staffs designers. We decided to take a closer look to the most important body styles for each of the big companies.

Minimalism Cupertino

Simplicity is not the absence of disorder – no disorder is a consequence of simplicity. Its task is instead to describe purpose, destination of the product

Jonathan Ive / photo by Apple

At the time Steve Jobs was even a little less recognizable, although by then he could boast the title of knighthood for "merit and industrial design", given to him by the same Elizabeth II. Who is Jonathan Ive? It almost would've gone with Apple, when in 1997 – after a series of tragic decision of the board – the company was in a financial abyss. It was then that the corporation he founded back Jobs, tying an agreement with Microsoft and putting the emphasis on industrial design, which face a future in the world of mobile has become a 30-year-old Jonah. Stroke of luck meant that both men love minimalism – the maximum simplification of subjects with good ergonomics and a capital of their appearance. Probably only under the direction of Steve Ive been able to provide us with all their brilliant designs, because in the end only Apple, meant for this aspect as strong pressure. "Design is not just what it looks like, but how it works," says Ive. It has, moreover, absolutely right – most of us are watching a nice subject focuses exclusively on its outer beauty (or lack thereof), not delving into it, how difficult must have been a process of creating something both beautiful and functional. Ions in his career he was responsible for iBooks, Apple G4 Cube, G4 PowerBooks, worked on projects iPod, the new fixture plates, old fixture plates, iPad, and – of course – each generation iPhone. From the time of release by Tim Cook Scott Forstal, longtime head of Apple's mobile system projects, I've also deals with design software in collaboration with Craig Federighim.

Scott Croyle – the man who created the most beautiful smartphones with Android

It is primarily responsible for the look and feel of the HTC M7 and M8 One

Scott Croyle / photo by HTC

Looking at the profile in LinkedIn Croyle'a see a description of its current position: senior vice president of design and user experience at HTC. However, since the end of April Scott no longer works in a Taiwanese company, away toward their own projects. "If you know what you're doing, familiar with the process engineering, then you can ask the right questions," said Croyle Engadget editors. The cooperation between the designers and the people responsible for the clean technology is still crucial. HTC came in 2008, when the corporation took over his design studio One & Co. Currently, his role takes Drew Bamford – a man of experience and undoubtedly talented. Next year's smartphones are to be created already under his guidance, and Scott Croyle will act as a consultant.

Sony. Simplicity of form

The Japanese design can write a lot, but rarely can write about it wrong

Jun Katsunuma / photo by Sony

Ippei Tambata and Shigeaki Suzuki were responsible for the previous generation of Sony – Xperia Arc and Xperia S. watched over their creative director of industrial design in the mobile segment, ie Jun Katsunuma. The latter supervises the work of lords Goto and Ishida, through which the idea of ​​Omni-balance, present in the Xperia Z, Ultra, Xperia Z1, Z2 and tablets based on the same concept. "As a student drew a number of accomplishments, but always admired a German author focused on simplicity," replies Katsunuma asked about the designer, whose work has inspired him most. It's hard to say who might have thought – an indication of the legendary Dieter Rams would be shot at random, although it certainly fits the description. Anyway, it is difficult to deny Junowi consistency and sophistication of each new smartphone Sony.

Nokia, which is a premium plastic

Two important form

Marko Ahtisaari / photo by Joi Ito, Flickr

From 2009 until its acquisition by Microsoft Nokia's Marko Ahtisaari held the most important role in the design department. Born in 1969, in Helsinki, Ahtisaari attended the University of Columbia – while not studied anything related to design, devoting time to philosophy, economics and science to make music. YouTube Preview Image For Nokia came in 2002, where he successfully climbed the ranks, while establishing his own company – Dopplr. Two years after the starting of the Finnish corporation decided to buy a doppler, setting Ahtisaari at the head of the design department is responsible for the design of Nokia's business side.

Stefan Pannenbecker / photo by Nokia

for the same project proposals while Stefan is responsible Pannenbecker, whose team actually creates individual products – a line Asha, Lumia PureView technology develops. Currently Pannenbecker is on the head of the responsibilities of the Ahtisaari, from when he resigned after the notification call Nokia with Microsoft. He is so management, software and hardware innovations, gradually being developed since the launch of Nokia N9. YouTube Preview Image "matte finish suggests that we are dealing with plastic premium product. Great sculpts it (…) In some cases, we also use glossy cover, which to some extent resembles ceramics," he says.

Surprises from Huawei

Black horse in smartfonowym design

Nick Woodley / photo ITProPortal

Both the Ascend P6 and P7 are proposals, next to the lovers of aesthetics will not pass. Chinese giant has undergone a significant metamorphosis with respect to their previous products – and plenty in this role was played by Nick Woodley, head of the project office in London. "P6 could be even thinner, but it's about the balance. We wanted to create something that would be" the thinnest smartphone in the world, '"he explains. Low profile, however, might hinder the attainment of optimum quality. "The metal housing is crucial. Quantity millimeters should not limit the robustness of the device, an optimal feeling of communing with him." Woodley also refers to the dimensions of the phone in the context of contemporary use of good quality materials. "We might be tempted to use plastic, but with such a large diagonal would have to deal with constant mismatch, creak … If such a structure is built, it will need a force is provided by the metal."

Samsung – after his

What's next?

Chang Dong-hoon / photo by Samsung

After the release of the Galaxy S5 world became pretty clear message – Samsung released Chang Dong-Hoon, former head of the design of mobile devices. His position became Lee Min-hyouk, former vice president of the segment. Dong-hoon has not been expelled from the company – will deal with while other aspects of the work.

Lee Min-hyuk / photo by Samsung

The problem was that for a long time reproaches himself to Samsung – lousy quality flagship, the most expensive phone in the offer. Media, including us, provided for a new device called the Galaxy nieprzystającego to the other proposals in terms of market design. Of course, this has no connection with various technological innovation, for which tried to Samsung – we're talking only about the philosophy. The situation is just to save Lee Min-hyouk, who previously worked for, among others, Car on projects, and was also the main author of the first appearance of the Galaxy S series of smartphones malicious probably say that "uncle exchanged ax on a stick" … but let's wait for the results.

LG, which is a bit of this, a little that way

Metal LG G3 would be about $ 300 more expensive

Bae Chul Lee / photo AllThingsD

Bae Chul Lee holds the position of vice president of industrial design at LG mobile products. Well, what – if G3 presents itself as actually extremely successful equipment, so still it lacked any metal alloy. "If we could count ourselves about $ 300 a piece more, we would be able to offer such materials," says Bae Lee in a brief conversation with TrustedReviews . The designer explained with the fact that the use of a metal affect the same structure – probably would not be able to create a smartphone with such a thin frame. "It would be bigger, thicker, wider," added Bae Chul Lee, noting: "Besides, I'm not convinced that in fact the whole body must be metal." In return, the Koreans propose a visual imitation of aluminum plecków. It is difficult to say how sprawdziłoby this in practice, but let's be optimistic. You can see that in the company LG prevails simply belief in the greater practicality of plastic – whether you agree with this view?

And what you like the most?

Is there anyway to give attention to the quality of performance of your smartphone?

I met with the two main approaches – either excited about the appearance of the device, or you have it in deep consideration. In the latter case, the easiest way is to buy a sensible case and keep the phone hidden under an extra layer of leather, plastic or felt. Well, because, in fact, why overpay for premium materials, if and as we hide them from the world? I personally difficult to reconcile with the global dominance of plastic, especially "cheap". Nokia has shown that it can be done well, it can be done very nicely – grabbing the Lumia 1020 hand can not be said that we have to deal with the proposal tacky. This is primarily because the Lumie not go for something which they are not. In a similar vein, also went Xiaomi, which is not included in the statement of one reason – smart phones are not available in Poland. [Nggallery id = 856 template = techmaniak] At the opposite extreme is just Samsung and LG. Here we get up to extensive functionality, but which is paid with purely aesthetic impressions. HTC, in turn, definitely goes in the shelf premium, but it is not convinced of this direction – how else to explain premiere plastic alternatives? Not even Apple take similar steps, although it is difficult to say that throughout history it was a novelty for Cupertino (see older iMac, iPods). Sony, however, found something in the middle – some glass, some metal, some plastic – and the effect is at least great. While most surprising Huawei. They propose smartphones in the medium threshold price, well made, possessing a good screen – and nice visually. I suspect that the extra money here took up the implementation of its own components, thereby reducing the efficiency with respect to Snapdragonów 801 or CPU iPhone.

At the end of a question for you – to what extent the design of products affects the purchasing decision? Is it as important as the functionality and performance?