Just a month away from the end of 2013. The coming weeks will be a time summaries, analyzes, making statements and drawing conclusions. Do not miss also the IT sector and belongs to the mobile sector. For several weeks there are questions such as the best smartphone of the past year. Proposal is at least a few, but a topic for another post – this will focus on models that may be a harbinger of larger changes in the market: Moto X and Moto G.
At the outset, I must clarify that it will focus on the specifications, capabilities and tests of these smartphones. Devices are just a starting point for a much more important issues: policy and strategy of Google. There are many indications that the Internet giant finally begin to make use of thick bought for billions of dollars of Motorola and did not about the war patent. Corporation of Mountain View, begins to make progress, the most feared of Android hardware manufacturers.
Motorola Mobility, which Google stumbling
Google paid for Motorola's lot and there is no doubt. Admittedly, they were able to buy the legendary manufacturer with a rich patent portfolio and experienced crew, but this is hardly a real opportunity. Especially since the purchase not only not profitable, but a loss and charged to the financial results of Google. In the previous quarter, Motorola has brought nearly two hundred and fifty million U.S. dollars of losses, like was the case in the second quarter of 2012. Sure, there were also better quarters, with much smaller losses, but does not change the fact that Google still must put into this business.
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Taking this into account, not surprised that the Internet giant has sold part of the acquired corporation (got rid of the branch associated with cable TV and it was not a surprise), while Motorola withdrawn from parts of markets and the restructuring process started in this business. This was necessary because the hardware manufacturer simply did not deal in this business over the years, gradually turning into an increasingly ossified corporation unable to compete with other players. Cleanup in the company were therefore granted. There were, however, question whether after these changes, Google will begin to use Motorola or accept generated by its smaller losses or minimal profits, but at the same time will be able to enjoy the relative peace in the conflicts of the patent. were coming votes convincing that Google harnessing Motorola engineers to work on the project Glass, which by some commentators is referred to as the future of the new technologies. This scenario actually seems quite likely, but it is worth to ask yourself whether you can actually use the full potential of Motorola Mobility in this one project? Especially at this stage, they are still talking about the prototype of the product rather than the hardware ready to conquer the market. The answer is obvious automatically – some employees may take this course, but the rest will continue to be unproductive. Because otherwise it is difficult to call the creation and release to the market of mobile enjoying the marginal popularity. Motorola needed were new products, new smartphones and is one that the market like to see a loud "wow". Finally came the time.
Moto X – high hopes and sour faces
The rumors about the mysterious smartphone created jointly by Google and Motorola engineers emerged long before the release of this product. Broadly defined "industry" failed to even create mini-legend, in which a large role played by the name "X Phone". Some expect a real revolution, the beginning of major reshuffle in the market and most of all evidence that Internet giant did not buy American legend just that in the hands of competitors does not fall into the corporate patent portfolio. Do you have high hopes have been fulfilled? August brought the answers to the questions that accompanied the mysterious device with X in the name. A great surprise and a real banger of speech, of course, could not have been – it's really hard to keep the secret until the day of release. This allows the hardware we already knew quite a bit before the official presentation. Confirmed the rumors, which showed that the Moto X because the name eventually received a phone call, was not created in order to embarrass the other vendors or top components – built on the average (but still attractive) specification. Strong product pages should look elsewhere. Where? Both during the same launch a smartphone, and after the manufacturer pay attention to software equipment (primarily Google Now), high efficiency and the possibility of far-reaching personalization. The smartphone does not have to be "rocket" equipped with a powerful processor and a multimedia "monster" with a very large screen. The main issue is to run smoothly and become a real user's assistant. The project therefore boiled down to a well made-to software and it was not Google the first step in this direction – the company already has a discussion (tentatively, but still) on the arms race in the mobile market and the need for its limitations, and Moto X inscribed in the trend .
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Some time ago appeared smartphone sales Moto X in the third quarter of 2013. They show that Motorola / Google managed to sell half a million units of the opening a new chapter in the history of the company. Much? It is widely accepted that no. Some commentators have expressed the opinion that the reason may be the lack of top-specification, which is now a magnet for customers. It's probably some truth in this, but do not forget about the other factors affecting the sale refraining model. A few weeks ago the issue of selling Moto X text devoted Konrad and it is difficult not to agree to those arguments explaining the average results: Moto X handset went on sale in late August, so it makes no sense to talk about the full third quarter, the smartphone was (and still is) the only officially available in the U.S. market, initially limited the possibilities of personalization equipment, which was to provide the strong advantage (they could not use it, customers of all operators). His also did the high price of the product. Close to $ 600 without a contract with the operator, and almost $ 200 at the conclusion of that can hardly be considered an opportunity. Probably largely influenced by the fact that the model is not only designed but also manufactured in the USA, but for most customers this is of secondary importance – to support the domestic economy recedes into the background when it comes to the contents of your wallet. Eventually, prices began to fall, severely reduced them include due to the pre-Christmas sales period – this combined with other positive changes (higher availability) can make the smartphone will start to enjoy much greater popularity and reach better sales results. Even if that happens, it will not disappear first impression, and this can hardly be considered very positive. Many people were waiting for a hit and got "only" polished smartphone. Expectations far exceeded reality, there were sour faces. It is, however, say that this was just the beginning of a larger project, which Google probably wants to change not only sales (mainly Motorola, but it is a matter of fact the results of an Internet giant), but also the expectations of customers and, in the long term, the entire smartphone market . This is evidenced by Moto G.
Moto G – greater distance and a nice surprise
Stopping the enthusiasm that accompanied the rumors about the smartphone Moto X, made the reports of the device Moto G had already received more reserved. It was assumed that the model may be available only in the U.S. and will not be an attractive proposition in terms of price. This time, however, lived to a very nice surprise. It's hard to say whether Google and Motorola since the beginning have a plan or strategy has changed the presentation and the beginning of the sale Moto X – counts effect. An American giant unveiled a smartphone very affordable, yet powerful – once again stressed that the user does not need a "strong" components in your phone to communicate, work or entertainment enough for him completely Moto phone type G. The bottom line is that the chance to see this concept will have not only the Americans: the model will go to dozens of countries and in different parts of the globe. The handset will be able to check both the less affluent customers in Latin American countries, as well as more demanding users in Western Europe. If he will fall to the taste of both groups, the Google reach your goal. Moto G has the makings for it to be hit sales in the coming quarters. If tai scenario materialize, then Motorola will gain the necessary publicity and will now have a chance to return to the group of major producers of this business. To top road course distance, but at the beginning of the tail should leave rates and improve financial performance by Gogol did not have quarterly pump millions more dollars in your purchase. Good sales, favorable reviews, and general good impression left by Moto G is also a chance for a successful continuation of the nascent a line. Line, which is a great opportunity for Motorola and a lot to Google. The problem is an understanding that, for the Internet giant is also a big challenge, and even dangerous.
Google, Motorola and competition
Immediately after the announcement of the decision of Google, concerning the acquisition of Motorola Mobility, appeared openly expressed doubts and comments from other manufacturers cooperating with Google and use Android in their smartphones. Probably the sidelines of these concerns have taken a much stronger form and corporation of Mountain View had to stretch and bend strongly to convince partners that their relationship will not change anything, and Motorola will not be favored, let alone the Internet giant does not intend to create a closed ecosystem. And to a certain point with Motorola actually not done use. You can even get the impression that the acquisition of a matter of fact meant the end of a legendary company. Along with the premieres of smartphones Moto situation began to change, however.
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Moto X smartphone market was not a shock. Instead of a powerful impact, Google is finished step. Quickly, however, decided to take the next and there are indications that the corporation has a specific purpose and is intended to be closer to him. It probably will not appeal to some business partners. While the Moto X could wave your hand and they consider this as an experiment in the style of the first Nexus, it Moto G becomes a serious challenge to the producers. Cheap, efficient and seriously supported by Google smartphone made by experienced workers legendary company is a tough opponent for devices Chinese and even Korean or Japanese.Two years ago, Google assured Chinese manufacturers (and the authorities of the Middle Kingdom), the acquisition of Motorola is not a threat to them. After the presentation of the model Moto G, however, these guarantees are called into question. Cheap headphones Lenovo, ZTE and Huawei will gain a worthy rival, and not be ruled out that soon there will be more smartphones Moto line. Cited companies probably still manage to offer your customers a lower price, but this may be their only asset. Concerns probably also expresses the Samsung, but the Koreans are working on their own operating system (Tizen), so they have a plan B. In particular, they do not have a very hurry with its implementation – in the near future Google will not upset the market upside down. We came to the heart of the matter: smartphones Moto lines do not make reshuffle in the industry over the next few quarters. They seem to realize that both Google makers and equipment manufacturers. The latter is needed giant's mobile OS, but this stick has two ends – the corporation of Mountain View needs to support producers to be able to make money on the expansion of Android. In the coming years, therefore, to continue the status quo. Moto handset, however, the announcement of changes and for some companies are something of a yellow light. I wonder how they react to this warning …? Article interest you? See also other manic columns .
Children do not have, in the space he was not practicing mountain climbing and other extreme sports, but the years away from the manic readers their thoughts on the business side of the IT sector. Texts Maciek will also find on his blog Antyweb.
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